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RESUME

Short & Crisp

​I am a trained digital marketing specialist with 15 years experience in designing brand and product marketing strategies and user training in the travel and financial industry in EMEA. Passionate about illustration and design, travel and languages I enjoy studying different cultures from different angles.

As a synthesis of all this, I left an established corporate role and developed digital marketing services for people with small businesses and also took some time out to create illustrations and pattern designs for the homeware, gift, kids and travel accessories market.

The latest bend in my professional path led me to share my expertise in accessing and mastering native and foreign languages. I am currently teaching German as a native and foreign language and previously worked a SALT trained teaching assistant for 5 years to help children with specific speech and language needs to succeed in primary school. I very much enjoy teaching and tutoring language learners of different age groups and help them develop their communication skills in various abilities and cultural settings. Qualified with a PGCE and awaiting to be awarded QTS I am excited to take my teaching experience to the next level. 

Work​

experience​

Language professional, tutor & teacher
dots + letters language services, UK

​2016 - present

With dots + letters language service, I provide tutoring, teaching, translation and localisation services for individuals and corporates. I currently work primarily with young learners and offer private German online and in-house tutoring for natives, bilinguals and foreign language students covering KS 2-5 and have been working as a class teacher with the German Saturday School in London Greenwich, UK teaching both the curriculum based on the German primary school scheme of studies and the AQA and EDEXCEL GCSE MFL curriculum.

PGCE MFL Trainee Teacher
Townley Grammar School & Chislehurst and Sidcup Grammar School

2021 - 2022

While completing my PGCE at Leeds Beckett University, I have been training and working at two excellent selective secondary schools to enhance my tutoring experience with small groups and individuals to working with whole classrooms and obtain Qualified Teacher Status (QTS), which entitles me to teach in secondary schools in England and Wales. The SCITT teacher training programme from TKAT prepared me in all aspects for the teaching profession and I learned an incredible amount from experienced teaching professionals on and off the job. I am grateful for the experience to observe and teach alongside my colleagues and guide young learners to become amazing linguists.

SALT Teaching Assistant
Barrington Primary School

2016 - 2021

I have been working as a teaching assistant supporting children in mainstream classrooms and since 2017 specialised as a Speech and Language Teaching Assistant supporting with children with communication difficulties in The Talking Base, the special provision at Barrington Primary School in Bexleyheath, UK. I have been trained through Bexley Council, NHS SALT Team and ELKLAN.
 

Freelance Surface Pattern Designer and Illustrator
Art Salat by Andrea Leupold, UK

2016 - 2018

Following my dream of making things I'd love, I studied the craft of analogue to digital pattern design and created illustrations and surface pattern designs for the home, gift, kids and travel accessories market at Art Salat. Selected designs are displayed on mock-ups and not available as products. 

Digital Marketing Consultant
dots + letters Ltd., Marketing Services, UK

​2014 - 2016

At dots + letters marketing services, I helped business owners to connect insights, strategy and design to create their brand and promote their business online. During this period I have been working with small-medium size businesses, consulting them on digital presence, social media strategy as well as designing and optimising their websites.

EMEA Marketing Manager
International Payment Options, American Express, London, UK

​2007 - 2014

​While at American Express UK, I helped launch new, innovative travel and retail prepaid payment products in different markets through online and offline marketing campaigns targeted to both consumers and corporations. Furthermore, I managed the marketing efforts for product diversifications of the company's established payment category by promoting encashment expansions with new a currency products. I led a team across our EMEA markets and was responsible for the marketing budget and cost centre management. Major launches included the Global Travel Card targeted at leisure and corporate travellers in South Africa and the Gift Card targeting both consumer and businesses in the UK. Major focus was placed on retail and travel services partnerships to offer exclusive shopping benefits and an excellent experience to Card customers.

 

Marketing Manager DACH
Global Prepaid, American Express, Frankfurt/M., Germany

2004 - 2006

​When I joined the Prepaid Group, I was tasked with the launch and phased marketing roll out of the Travellers Cheque Card, 3 month later. The Card was first to market in the prepaid card category, available in three major travel currencies and could be purchased and pre-loaded online and in select travel & bank partner branches. I was responsible for the PR launch strategy, internal launch event, the product website, product retail packaging and seller communication, print and radio advertising, Cardmember communications and ongoingly the management of the seasonal and promotional travel money communication plan with travel and bank network partners in the DACH region. The product was sold in Germany, the UK and US and could be used in major travel destinations.

 

Marketing Manager DACH
Business Travel, American Express, Frankfurt/M., Germany

2002-2004

In this role I helped launch a variety of business services that enabled improved travel expense transparency for travel managers (@work) and a new transaction-based pricing scheme for travel booking services. I managed the marketing program to roll out AmexOne, a new business travel management program specifically designed for small and medium companies, which included a number of cost efficient self-servicing tools, from an online booking engine to MIS reporting. I regularly published and upgraded ON-TRAVEL, the online newsletter for travellers and travel managers from paper to online and all communications to travel office colleagues in German speaking markets.

 

Business Development Manager, EMEA 
Business Travel, American Express, Frankfurt/M., Germany

2000-2002

I joined American Express after graduating with a BSc in Business Administration as the 'right hand' support of the regional VP for Business Travel. My responsibilities included the management of the office of the Vice President, preparation and attendance of regional market visits across Europe, organization of international and national leadership team meetings and help with the management of performance reviews. I managed employee communications, the departments' graduate internship program and supported strategic optimization projects.

 

Hotel Management Internship during Bachelor Studies at UIB
Sol Trinidad - Sol Melia Hoteles Mallorca, Spain

1999

In these 7 months, I learned how a holiday resort is run, working alongside all departments of this hotel from kitchen, restaurant, house-keeping, accounting & supply, day & night entertainment, reception, PR & Marketing up to the directors office. As part of my BSc Business & Tourism studies I had the chance to help with the implementation of the TQM plan in collaboration with Sol Melia Head Office and PriceWaterhouseCoopers Consulting. The TQM plan was specifically designed to standardize customer experiences and deliver a consistent quality in Sol Melia hotels and Certification was granted and monitored by ICHE, the national governance body.

 

Travel Agent / IHK, Touroperator Leisure & Group Travel
Geoplan Touristik GmbH, Berlin, Germany

1992-1996

While at Geoplan, I had the pleasure to learn the ABC of a tour operator business from sourcing, negotiating and analysing travel destination offers to writing catalogue content, designing group tours, mastering airline reservation and ticketing, managing hotel allotments and breathing the how to sell and deliver travel services to top quality and low cost travellers. In my final year, I was the in-house specialist for the Philippines and was lucky enough to travel to 6 South Asian countries in 4 years. Thanks to this fantastic experience - Travel will always be my greatest passion.

 

Administration Professional
VEB WBK Berlin National Flat Building Corporation, Logistics Department, Berlin, GDR 

1987-1990

In my first corporate job, right after school and professional training in this company as a general office admin, I worked in the logistics department of a national flat building corporation in former East Germany. We built pragmatic, tiny square living spaces in large appartment blocks across the country to accommodate as many people as possible.  I was in charge of buying and distributing the workers safety gear and created an expiry monitoring program. In those times material reports were written on typewriting machines and the copy machine was called "blue paper". 

Education

DPGCE - Level 7 Postgraduate Certificate in Education
Carnegie School of Education, Leeds Beckett University, Leeds, UK

2021-2022

Completed in May 2022

TEFL Level 5
TEFl.org, Inverness, Scotland

2020

Certified EFL English teacher with TEFL Org’s internationally recognised

BAC, SQA and ODLQC centre accreditation.

 
DaF DLL 1-6 Methodik & Didaktik in German Teaching
Goethe Institut Germany

2016 - 2018

Certified DaF German teacher. 

 
MAKE ART THAT SELLS - Lilla Rogers School
MakeArtThatSells.com, Design School

2015-2016

MATS A, a certified design course which took me to design for Home Decor, Gift, Wall Art,

Children's illustration and Bold Fabric markets. 

 
The Art & Business of Surface Pattern Design
MakeItInDesign.com, Design School, UK

2014-2015

Graduated and completed Modules 1-3 

PG DIP DigM - Digital Marketing Diploma
THE IDM, London UK

​2010-2011 

​Graduated with Distinction in Digital Marketing Strategy, Planning and Implementation. Topics included including B2C and B2B Online Marketing, Social Media Marketing, Mobile Marketing, Website Design, CRM, Direct Marketing, Email Marketing covering all development stages from strategy to implementation and measurement of results.

 

Título Superior de Turisme - (Erasmus Exchange)
Universitat de les Illes Balears, Palma de Mallorca, Spain

1998-1999

Funded by the International Exchange Program Erasmus I studied within the Titulo Superior program in Palma de Mallorca Spain, subjects included General Marketing, Spanish, English, Sales & Promotion, Human Resource Management and Tourism Law.

 

BSc in Business Administration & Tourism
University of Applied Sciences, FH/HS Worms, Germany 

​1996-2000

Graduated with Distinction in classic subjects of Business Administration, Macro & Micro Economy, Marketing and Management specialising in the Tourism & Transport sector as well as Business English & Spanish.

Final Thesis: The Region "The Green Spain" and the German market in 2000 - Concepts for the establishment of a tourist destination brand based on the analysis of destination identity and image in cooperation with Tourspain - Spanish Tourist Board with emphasis on the media Internet for an optimised customer & image data research and for the implementation of a unified regional online strategy.

 

A-Level in Business Administration, German, English, Maths.
OSZ Trade, Banking and Insurance Berlin, Germany 

1995-1996

 

Combined Primary & Secondary School Formation

Polytechnical College, 2. POS Berta Lask, Berlin, Germany

1977-1987

IDM Graduate
HS Worms Logo
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Volunteering

Children and young people in education & development

​For 5 years I have been an Assistant Scout Leader at 3rd Welling Scouts and member of the Scout Association. Through this engagement I supported young people in their personal, emotional and physical development. 

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